今治タオル 奇跡の復活 起死回生のブランド戦略
Chronicles the strategic branding that revived Imabari Towel, showcasing collaboration between creatives and manufacturers to restore regional industry prominence.
About This Book
This book examines the turnaround of the Imabari towel industry in Japan.
It highlights the collaborative efforts between a designer and local manufacturers.
The narrative focuses on brand strategy as a tool for regional economic revival.
Readers gain insight into practical approaches to repositioning traditional products.
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