Personal Selling (Strategic Marketing Management Book 15)
Personal Selling explores the place of sales within strategic marketing management. Written by Alexander Chernev, this concise business and marketing resource is suited to readers seeking a focused introduction to personal selling and its relationship to broader marketing and management decisions.
About This Book
Personal Selling examines the role of selling within the broader field of strategic marketing management.
The book presents personal selling as a business and marketing subject, making it relevant to readers studying sales, marketing strategy, and management.
It is part of the Strategic Marketing Management book series by Alexander Chernev.
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