![[0471690163] [ 9780471690160] Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management 1st Edition-Hardcover](https://m.media-amazon.com/images/I/41+9cASQrlL._SL500_.jpg)
[0471690163] [ 9780471690160] Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management 1st Edition-Hardcover
Kellogg on Branding, from the marketing faculty of the Kellogg School of Management, delivers essential insights into branding principles and strategies. This first-edition hardcover explores how effective branding drives business success, offering a solid foundation for professionals and students in marketing.
About This Book
Kellogg on Branding is a comprehensive resource compiled by the marketing faculty of the Kellogg School of Management. It presents key concepts and frameworks developed by leading experts in the field.
The book focuses on the core elements of branding, drawing from academic research and practical applications. It serves as a guide for professionals seeking to understand and implement branding strategies.
As the first edition in hardcover format, it provides a foundational text for students and practitioners alike. The content emphasizes the importance of branding in competitive markets.
Readers can expect an in-depth look at how branding influences consumer behavior and business success, based on the collective knowledge of Kellogg's faculty.
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