中国式内容营销:新媒体时代的新营销思维
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中国式内容营销:新媒体时代的新营销思维

by 新华书店北美网, 刘琛

Marketing digital marketing New Media
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A guide to content marketing strategies and new media thinking for the Chinese market.

About This Book

This book examines content marketing approaches suited to the Chinese market in the new media era.

It discusses evolving marketing mindsets and practical strategies for digital platforms.

Readers gain insights into adapting traditional marketing for contemporary Chinese consumers.

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I will be using this book for: