![[1138015962] [9781138015968] Sports Marketing: A Strategic Perspective, 5th edition-Paperback](https://m.media-amazon.com/images/I/51PTO1uk8FL._SL500_.jpg)
[1138015962] [9781138015968] Sports Marketing: A Strategic Perspective, 5th edition-Paperback
Sports Marketing: A Strategic Perspective, 5th edition provides a focused introduction to the field of sports marketing. With its strategic emphasis, the book is suited to readers studying business, marketing, or the role of marketing within the sports industry.
About This Book
Sports Marketing: A Strategic Perspective, 5th edition is a business and marketing title centered on the sports industry.
The book presents sports marketing through a strategic perspective, making it relevant to readers seeking an introduction or reference in this field.
Its subject connects marketing concepts with the distinctive context of sports and sporting organizations.
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