[0132544482] [9780132544481] Basic Marketing Research (4th Edition)-Hardcover

Business Marketing

0.0 out of 5 stars (0 ratings)

This edition presents essential marketing research methods and applications for students and practitioners.

ASIN B07GXH46FC Views 145 Publisher Naresh K. Malhotra Format Unknown Binding Product Group Book Created February 13, 2026 Updated August 04, 2026

Basic Marketing Research introduces core concepts and methods used in marketing research.

The text covers research design, data collection, and analysis techniques.

Readers learn how to apply research findings to marketing decisions.

The book is structured for students and professionals seeking a clear overview.

No reviews yet. Be the first to review this book!