[1133626173] [9781133626176] PROMO2 (with CourseMate, 1 term (6 months) Printed Access Card) (Engaging 4LTR Press Titles in Marketing) 2nd Edition-Paperback
An introductory marketing text offering core concepts and study tools for students.
About This Book
This textbook provides foundational knowledge in marketing principles and strategies.
It is designed for students seeking a clear and structured introduction to the field.
The content supports learning through organized chapters and accessible explanations.
Includes access to supplementary digital resources for enhanced study.
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