![[1285187814] [9781285187815] Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card) (MindTap Course List) 7th Edition-Paperback](https://m.media-amazon.com/images/I/61ggjxIsbeL._SL500_.jpg)
[1285187814] [9781285187815] Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card) (MindTap Course List) 7th Edition-Paperback
This seventh-edition textbook focuses on advertising and integrated brand promotion for students in business and marketing courses. The paperback package includes CourseMate and an Ad Age printed access card, providing accompanying resources for course-based study and review.
About This Book
Advertising and Integrated Brand Promotion presents a course-focused study of advertising and brand promotion.
This seventh edition is designed for learners studying marketing communications and related business subjects.
The book is packaged with CourseMate and an Ad Age printed access card for supplementary course support.
It is part of the MindTap Course List and is available in paperback.
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