![[0765640368] [9780765640369] Advertising Account Planning: Planning and Managing an IMC Campaign 3rd Edition-Paperback](https://m.media-amazon.com/images/I/41qgGmZIbqL._SL500_.jpg)
[0765640368] [9780765640369] Advertising Account Planning: Planning and Managing an IMC Campaign 3rd Edition-Paperback
Advertising Account Planning: Planning and Managing an IMC Campaign offers an accessible introduction to account planning and integrated marketing communications campaign management. The third edition paperback is suited to readers seeking a focused resource on advertising strategy, campaign organization, and the planning process.
About This Book
Advertising Account Planning: Planning and Managing an IMC Campaign introduces the subject of account planning within advertising and integrated marketing communications.
The book focuses on planning and managing an IMC campaign, making it relevant to readers studying or practicing marketing communications.
This third edition paperback provides a structured resource for understanding campaign planning in an advertising context.
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