![[0765640368] [9780765640369] Advertising Account Planning: Planning and Managing an IMC Campaign 3rd Edition-Paperback](https://m.media-amazon.com/images/I/41qgGmZIbqL._SL500_.jpg)
[0765640368] [9780765640369] Advertising Account Planning: Planning and Managing an IMC Campaign 3rd Edition-Paperback
A guide to planning and managing integrated marketing communication campaigns, offering strategic frameworks for effective advertising account planning.
About This Book
Advertising Account Planning focuses on the strategic process of planning and managing integrated marketing communication campaigns.
The book provides frameworks and methods for developing effective advertising strategies.
It covers key aspects of account planning within the context of modern marketing communications.
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