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[0137066732] [9780137066735] Essentials of Marketing Research: A Hands-On Orientation 1st Edition -Paperback
Essentials of Marketing Research: A Hands-On Orientation provides a practical introduction to the core subject of marketing research. Designed for readers who want an accessible foundation, this first-edition paperback emphasizes hands-on understanding and serves as a useful starting point for study in marketing and business.
About This Book
Essentials of Marketing Research: A Hands-On Orientation introduces the subject of marketing research in a practical, accessible format.
The book focuses on the essential concepts and activities associated with marketing research.
Its hands-on orientation is designed to support readers studying or developing foundational knowledge in marketing research.
This paperback first edition is suited to learners and others seeking a concise introduction to the field.
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