![[0132102927] [9780132102926] Marketing Management (14th Edition) - Hardcover](https://m.media-amazon.com/images/I/31R473kMToL._SL500_.jpg)
[0132102927] [9780132102926] Marketing Management (14th Edition) - Hardcover
Marketing Management provides a broad foundation in the principles and practice of marketing. This 14th edition is suited to students and readers seeking an organized introduction to marketing management, business decision-making, and the role of marketing within organizations.
About This Book
Marketing Management offers a structured exploration of marketing as a business discipline.
This 14th edition is intended for readers seeking foundational knowledge of marketing concepts and management practice.
It can support students and other learners studying how organizations approach marketing-related decisions.
The hardcover format makes it suitable for use as a course text or reference resource.
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