![[1452292140] [9781452292144] Social Marketing: Changing Behaviors for Good Fifth Edition -Paperback](https://m.media-amazon.com/images/I/510aCAYPc3L._SL500_.jpg)
[1452292140] [9781452292144] Social Marketing: Changing Behaviors for Good Fifth Edition -Paperback
Social Marketing: Changing Behaviors for Good, Fifth Edition explores the field of social marketing and its emphasis on encouraging positive behavior change. Designed as a general resource for students, educators, and professionals, this paperback edition offers an introduction to marketing approaches connected with broader social goals.
About This Book
Social Marketing: Changing Behaviors for Good, Fifth Edition is a book about social marketing and its role in encouraging beneficial changes in behavior.
This edition presents the subject for readers interested in the relationship between marketing and social goals.
It may serve as a reference for students, educators, and professionals seeking an introduction to social marketing concepts.
This paperback edition is identified as the fifth edition of the work.
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