![[1337282650] [9781337282659] Advertising, Promotion, and other aspects of Integrated Marketing Communications 10th Edition -Paperback](https://m.media-amazon.com/images/I/51puH8MDeGL._SL500_.jpg)
[1337282650] [9781337282659] Advertising, Promotion, and other aspects of Integrated Marketing Communications 10th Edition -Paperback
This 10th-edition paperback introduces advertising, promotion, and other aspects of integrated marketing communications. Designed as an educational marketing resource, it offers broad coverage for students and readers seeking foundational context on how these communication areas fit within the wider field of marketing.
About This Book
Advertising, Promotion, and other aspects of Integrated Marketing Communications is a marketing-focused educational title.
This 10th edition addresses advertising, promotion, and related areas of integrated marketing communications.
The book is presented in paperback format and may serve as a reference for students or readers exploring marketing communication topics.
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