MBA ASAP Marketing 2.0: Principles and Practice in the Digital Age
by John Cousins
MBA ASAP Marketing 2.0 by John Cousins offers a focused exploration of marketing principles and practices in the digital age. This essential guide equips business professionals with the knowledge to thrive in evolving online markets, covering key strategies for digital engagement and innovation. Perfect for quick, impactful learning.
About This Book
MBA ASAP Marketing 2.0 delivers essential principles and practices tailored for the digital era. Authored by John Cousins, this resource focuses on adapting traditional marketing to online landscapes.
The book emphasizes practical applications in a fast-paced business environment, helping readers navigate digital tools and consumer behaviors effectively.
Designed for MBA students and professionals, it provides streamlined content to accelerate learning without overwhelming details.
Explore how digital transformation reshapes marketing strategies, from social media to data analytics, in this updated edition.
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