How to Market a Modern Insurance Agency.: New School and Old School Marketing Systems.
How to Market a Modern Insurance Agency explores new school and old school marketing systems for insurance professionals. Michael Bonilla presents a focused resource for agency owners, marketers, and practitioners seeking to think more broadly about promoting an insurance business in a changing marketplace.
About This Book
How to Market a Modern Insurance Agency examines marketing for insurance agencies through the lens of both contemporary and traditional methods.
The book focuses on “new school” and “old school” marketing systems, offering a framework for considering different approaches to agency promotion.
Written by Michael Bonilla, this guide is centered on the business and marketing needs of modern insurance agencies.
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