Retention Point: The Single Biggest Secret to Membership and Subscription Growth for Associations, SAAS, Publishers, Digital Access, Subscription Boxes and all Membership and Subscription Businesses
by Robert Skrob
Retention Point examines the role of retention in membership and subscription growth. Robert Skrob’s guide addresses a wide range of recurring-revenue models, including associations, SaaS, publishing, digital access, subscription boxes, and other businesses built around ongoing membership or subscriptions.
About This Book
Retention Point explores membership and subscription growth through the lens of customer retention.
The book is intended for organizations and businesses that rely on recurring participation, access, or payments.
Its stated scope includes associations, SaaS companies, publishers, digital access services, subscription boxes, and other membership or subscription businesses.
Robert Skrob presents retention as a key consideration for organizations seeking to grow recurring-revenue models.
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