Contemporary Brand Management
by Johny K. (Kjell) Johansson, Kurt A. Carlson
This book offers a thorough examination of brand management principles and strategies essential for understanding how brands succeed in modern markets.
About This Book
Contemporary Brand Management provides an in-depth exploration of brand management in today's marketplace.
The book covers essential concepts and frameworks for understanding how brands are built and maintained.
Readers will learn about strategic approaches to brand positioning and development.
The text examines the relationship between brands and consumer behavior in contemporary markets.
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