The Choice Factory: The award-winning guide to behavioural science and marketing
An award-winning guide showing how behavioural science can enhance marketing strategies and influence consumer behaviour through practical, evidence-based techniques.
About This Book
The Choice Factory explores how behavioural science can improve marketing effectiveness.
It presents evidence-based insights drawn from psychology and economics.
The book offers practical strategies for influencing consumer decisions.
Readers learn to identify and leverage cognitive biases in marketing contexts.
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