A Preface to Marketing Management
A Preface to Marketing Management offers an accessible introduction to the field of marketing management. Written by J. Paul Peter, this concise work is designed for readers who want a clear starting point for understanding marketing’s place in business and management.
About This Book
A Preface to Marketing Management introduces the subject of marketing management in a concise, accessible format.
The book is suited to readers seeking a foundation in marketing and its relationship to business decision-making.
Written by J. Paul Peter, it provides a starting point for exploring the principles and practice of marketing management.
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