IMPORTANCE OF MARKETING IN ORGANIZATIONAL SUCCESS
Importance of Marketing in Organizational Success examines the significance of marketing within the broader context of organizational performance. Written by Bankim Chandra Pandey, this concise work provides a focused starting point for readers interested in business, marketing, and the factors that contribute to organizational success.
About This Book
Importance of Marketing in Organizational Success focuses on the role marketing plays in helping organizations pursue success.
The book presents marketing and organizational performance as closely connected areas of business consideration.
It offers readers a focused introduction to the significance of marketing within an organizational context.
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