Importance of Research in Marketing (German Edition)
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Importance of Research in Marketing (German Edition)

by Jules Miller

Business Marketing Research
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Explores the essential role of research in developing and executing successful marketing strategies in a German edition.

About This Book

This book examines the significance of research as a foundation for effective marketing strategies.

It provides an overview of research methods and their application in marketing contexts.

The content is presented in German and targets professionals and students interested in marketing research.

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I will be using this book for: