Скрытый маркетинг, сарафанное радио, нативная реклама (Russian Edition)
A Russian-language overview of hidden marketing, word-of-mouth promotion, and native advertising for professionals and students.
About This Book
This book explores modern marketing approaches with a focus on subtle and indirect methods.
It covers the principles of word-of-mouth promotion and how it can influence consumer behavior.
Readers will find information on native advertising and its integration into content strategies.
The text is presented in Russian and is intended for marketing professionals and students.
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