Designing Brand Identity: An Essential Guide for the Whole Branding Team
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Designing Brand Identity: An Essential Guide for the Whole Branding Team

by Alina Wheeler

Marketing Branding Team Management
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Alina Wheeler’s Designing Brand Identity is an essential guide for the whole branding team. Centered on the design and development of brand identity, this practical business and marketing resource is suited to professionals, students, and anyone seeking a broad understanding of branding and design.

ASIN B07598B3NS Views 155 Publisher Wiley Year 2017 Edition 5 Format Kindle Edition Product Group Digital Ebook Purchas Pages 336 Created March 04, 2026 Updated October 19, 2026
About This Book

Designing Brand Identity is an essential guide focused on the creation and development of brand identity.

Written by Alina Wheeler, the book is intended for the whole branding team.

It offers a practical resource for readers working across branding, marketing, business, and design.

The guide is suited to anyone seeking a broad introduction to designing brand identity.

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I will be using this book for:
4 total votes