Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit
Learn how innovative companies are redefining marketing as a profit center rather than a cost, with strategies to drive measurable business growth.
About This Book
Killing Marketing examines the evolving role of marketing within modern organizations.
The book discusses shifting marketing efforts from traditional expense models to revenue-generating activities.
Authors Joe Pulizzi and Robert Rose provide insights on aligning marketing with business growth objectives.
Readers will learn approaches for measuring and improving the profitability of marketing investments.
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