新媒体文案创作与传播/互联网+新媒体营销规划丛书
by 秋叶
A concise handbook on writing persuasive copy and planning marketing campaigns for new media platforms.
About This Book
This book offers guidance on creating effective copy for digital and social media channels.
It covers core principles of new media writing and distribution strategies.
Readers learn how to plan and execute marketing campaigns suited to online audiences.
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