The Business Model: How to Develop New Products, Create Market Value and Make the Competition Irrelevant
The Business Model presents a focused look at developing new products, creating market value, and shaping strategies that can make competition less relevant. Alexander Chernev offers a business-oriented framework for readers seeking to understand product development, market creation, and competitive positioning.
About This Book
The Business Model explores how organizations can develop new products and create meaningful market value.
It focuses on business models as a framework for shaping offerings and competing effectively.
The book addresses ways to make competition less relevant through thoughtful product and market strategies.
Written for readers interested in business development, marketing, and entrepreneurship.
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