Инновационный маркетинг: Понятия, рынок, диффузия инноваций, трансфер технологий, кластеры (Russian Edition)
A Russian-language guide to innovation marketing, covering market dynamics, technology transfer, and innovation clusters.
About This Book
This book explores core concepts of innovation marketing in a Russian context.
It examines market structures, the diffusion of innovations, and technology transfer processes.
Readers will learn about the role of clusters in fostering technological advancement.
Reviews
No reviews yet. Be the first to review this book!