UnMarketing: Everything Has Changed and Nothing is Different
by Scott Stratten, Alison Stratten
UnMarketing: Everything Has Changed and Nothing is Different takes a clear-eyed look at marketing in an era of change. Scott Stratten and Alison Stratten focus on the tension between new approaches and enduring principles, making this a relevant title for readers exploring contemporary business and marketing.
About This Book
UnMarketing: Everything Has Changed and Nothing is Different examines the relationship between change and continuity in marketing.
Scott Stratten and Alison Stratten present a business-focused perspective centered on the idea that modern marketing may look different while retaining familiar foundations.
The book is suited to readers interested in marketing, business communication, and adapting to an evolving commercial environment.
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