Advertising and Consumer Culture in China (China Today)
by Hongmei Li
Advertising and Consumer Culture in China examines the connection between commercial communication and consumption in contemporary China. Part of the China Today series, this focused title introduces readers to an important dimension of Chinese society and culture, making it relevant to students and readers interested in advertising, business, and social change.
About This Book
Advertising and Consumer Culture in China explores the relationship between advertising and consumer culture within the context of contemporary China.
The book focuses on two closely connected subjects: the communication of commercial messages and the ways consumption is understood and practiced.
As part of the China Today series, it provides a focused introduction to an important aspect of modern Chinese society and its commercial culture.
This title may interest readers studying advertising, business, sociology, cultural studies, or contemporary China.
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