The Road to Luxury: The Evolution, Markets, and Strategies of Luxury Brand Management
by Ashok Som, Christian Blanckaert
The Road to Luxury explores the evolution of luxury, the structure of luxury markets, and the strategies behind effective luxury brand management. Written by Ashok Som and Christian Blanckaert, it provides a focused business perspective on the forces shaping luxury brands and their place in the modern marketplace.
About This Book
The Road to Luxury examines the evolution of luxury and the forces that have shaped luxury brand management.
It considers luxury markets and the business environment in which luxury brands operate.
Ashok Som and Christian Blanckaert focus on strategies for managing luxury brands and understanding their distinctive position in the marketplace.
This book offers a business-oriented perspective for readers interested in luxury, marketing, and brand strategy.
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