Marketing Research: An Applied Orientation (6th Edition) by Naresh K Malhotra (2009-07-17)
Marketing Research: An Applied Orientation offers a practical introduction to the field of marketing research. This sixth edition is designed for readers who want to build a clearer understanding of marketing research concepts, processes, and applications in an educational or professional business context.
About This Book
Marketing Research: An Applied Orientation introduces marketing research from a practical, application-focused perspective.
Written by Naresh K. Malhotra, this sixth edition is intended for readers studying or working with marketing research.
The book provides a foundation for understanding the role and practice of research within marketing.
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