女性社員にまかせたら、ヒット商品できちゃった ~ベビーフット、ミリオンセラーの秘密~ (Japanese Edition)
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女性社員にまかせたら、ヒット商品できちゃった ~ベビーフット、ミリオンセラーの秘密~ (Japanese Edition)

by 中島隆

Business Biography Marketing Innovation
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A concise account of how empowering female staff in a Japanese company led to the creation and massive commercial success of the Baby Foot product line.

About This Book

This book examines a Japanese business case where assigning responsibility to female employees resulted in the development of a highly successful consumer product.

It explores the internal processes and decision-making that contributed to the product's market performance.

The narrative focuses on practical business insights drawn from the experience of launching and scaling the item known as Baby Foot.

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I will be using this book for: