Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced
Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced by R. Govers and F. Go investigates the construction, imagination, and experience of place identities. It covers glocal, virtual, and physical dimensions, offering insights into branding strategies that shape how places are perceived and managed in a connected world.
About This Book
Place Branding examines the intricate dynamics of branding places through glocal, virtual, and physical lenses. It addresses how identities are constructed, imagined, and experienced in various contexts.
The book highlights the interplay between local and global influences in shaping place perceptions. Authors R. Govers and F. Go provide insights into the theoretical and practical aspects of these branding processes.
Readers gain an understanding of how virtual and physical elements contribute to the overall identity of places. The work emphasizes the constructed nature of these identities and their experiential dimensions.
This exploration offers valuable perspectives for professionals in marketing and urban development interested in place management.
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