Advertising Promotion and Other Aspects of Integrated Marketing Communications by Terence A. Shimp (2013-01-16)
Advertising Promotion and Other Aspects of Integrated Marketing Communications offers an educational overview of advertising, promotion, and related marketing communication activities. Written by Terence A. Shimp, it provides a broad resource for readers studying marketing, advertising, business communication, or integrated marketing communications.
About This Book
Advertising Promotion and Other Aspects of Integrated Marketing Communications presents an overview of advertising, promotion, and related marketing communication activities.
Written by Terence A. Shimp, the book focuses on integrated marketing communications as a broad business and marketing subject.
Its content is suited to readers seeking educational coverage of advertising and promotional practices within the wider marketing field.
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