Consumer Behavior (11th Edition) by Leon G. Schiffman (2014-02-06)
I will be using this book for:
1 total vote
Log in to remove ads

Consumer Behavior (11th Edition) by Leon G. Schiffman (2014-02-06)

by Leon G. Schiffman

Business Marketing Consumer Behavior
1 Star 2 Star 3 Star 4 Star 5 Star
0.0 out of 5 stars (0 ratings)
View on Amazon Trade it in for cash!

An authoritative textbook covering the core principles of consumer behavior, decision-making processes, and their applications in marketing and business strategy.

ASIN B01FEK2D1E Views 62 Publisher Prentice Hall; 11 edition (2014-02-06) Year 1800 Format Hardcover Product Group Book Created June 14, 2026 Updated September 09, 2026
About This Book

Consumer Behavior (11th Edition) explores the psychological and social factors that influence how individuals make purchasing decisions.

The text examines key concepts in consumer motivation, perception, and learning within marketing contexts.

Readers gain insight into how cultural, social, and personal variables shape buying patterns and brand preferences.

The book provides frameworks for analyzing consumer trends and applying behavioral principles to marketing strategy.

Reviews

No reviews yet. Be the first to review this book!

Write a Review
I will be using this book for:
1 total vote