Principles of Marketing (B&W) by Jeff Tanner (2010-05-03)
Principles of Marketing (B&W) offers a foundational introduction to marketing for students, professionals, and curious readers. This black-and-white edition provides a practical business resource for building familiarity with core marketing concepts and understanding the discipline’s role in contemporary business.
About This Book
Principles of Marketing (B&W) is an introductory business and marketing title.
The book presents foundational principles for understanding marketing as an area of study and practice.
This black-and-white edition is suited to students, professionals, and general readers building their marketing knowledge.
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