La cadena de valor de Michael Porter: Identifique y optimice su ventaja competitiva (Gestión y Marketing) (Spanish Edition)
by 50Minutos.Es
Explore Porter’s value chain model to pinpoint activities that create customer value and drive lasting competitive advantage.
About This Book
This book introduces Michael Porter’s value chain framework and its role in business strategy.
Readers learn how to map primary and support activities to uncover sources of competitive advantage.
The text explains how optimizing each link in the chain can improve efficiency and profitability.
Practical steps are provided for analyzing internal processes and aligning them with market demands.
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