Mastering Customer Value Management: The Art and Science of Creating Competitive Advantage
by Ray Kordupleski, Janice Simpson
Mastering Customer Value Management examines how attention to customer value can contribute to competitive advantage. Framed as both an art and a science, the book by Ray Kordupleski and Janice Simpson offers a business-focused perspective for readers interested in marketing, management, and strategic value creation.
About This Book
Mastering Customer Value Management focuses on the relationship between customer value management and competitive advantage.
The title presents customer value as both an art and a science, suggesting an approach that combines judgment with structured business thinking.
Ray Kordupleski and Janice Simpson are the listed authors of this business and marketing title.
This book may appeal to readers exploring customer-centered strategy, value creation, and management concepts.
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