Account-Based Marketing For Dummies
Account-Based Marketing For Dummies offers an accessible introduction to the concepts and practices of account-based marketing. Written by Sangram Vajre, this guide is designed for readers who want a clear foundation in a focused business and marketing approach.
About This Book
Account-Based Marketing For Dummies introduces the principles and practices of account-based marketing in an accessible format.
Written by Sangram Vajre, the book is intended for readers seeking a straightforward foundation in this business and marketing approach.
It provides a useful starting point for understanding how account-based marketing can shape planning, outreach, and organizational efforts.
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