Marketing in the 21st century
Marketing in the 21st century provides an accessible introduction to contemporary marketing from The Open University. Ideal for learners and readers seeking a focused foundation, it supports the study of marketing’s changing role in modern business and society.
About This Book
Marketing in the 21st century examines marketing within a contemporary business and social context.
This resource from The Open University is intended to support learning about modern marketing ideas and practice.
It offers a focused introduction for readers seeking to develop their understanding of how marketing continues to evolve.
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