Marketing in the 21st century
Marketing in the 21st century offers a contemporary introduction to the subject from The Open University. Suitable for readers looking to explore marketing as part of business education, it provides a starting point for understanding the field in today’s changing commercial environment.
About This Book
Marketing in the 21st century examines marketing as a contemporary business subject.
This title is presented by The Open University.
It may suit readers seeking a general introduction to modern marketing concepts and practices.
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