Beyond Advertising: Creating Value Through All Customer Touchpoints
by Yoram (Jerry) Wind, Catharine Findiesen Hays
In Beyond Advertising, Yoram (Jerry) Wind and Catharine Findiesen Hays reveal how to create lasting value through every customer touchpoint. Moving past traditional ads, the book outlines strategies for holistic engagement, helping businesses foster deeper connections and drive growth in a connected world.
About This Book
Beyond Advertising explores innovative approaches to customer engagement beyond conventional ads. It emphasizes the importance of all touchpoints in shaping customer experiences.
Authors Yoram (Jerry) Wind and Catharine Findiesen Hays provide insights into modern marketing dynamics. The book guides businesses in leveraging diverse channels for sustained value creation.
Readers gain practical frameworks for integrating customer interactions seamlessly. It highlights the shift from one-way advertising to interactive, value-driven relationships.
This work is essential for marketers aiming to adapt to evolving consumer behaviors and technologies.
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