Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data
by Omer Artun, Dominique Levin
Predictive Marketing offers an accessible guide to using customer analytics and big data in everyday marketing. Omer Artun and Dominique Levin present practical ways for marketers to understand predictive approaches and apply data-informed thinking to their strategies, decisions, and broader marketing efforts.
About This Book
Predictive Marketing introduces ways marketers can use customer analytics and big data in their work.
The book focuses on practical, accessible approaches to predictive marketing rather than treating analytics as an exclusively technical discipline.
It is suited to readers seeking a clearer understanding of how data can inform marketing decisions and strategy.
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