![By Philip Kotler - Principles of Marketing (16th Edition) (16th Edition) (2015-01-24) [Hardcover]](https://m.media-amazon.com/images/I/51aldxGKV4L._SL500_.jpg)
By Philip Kotler - Principles of Marketing (16th Edition) (16th Edition) (2015-01-24) [Hardcover]
Philip Kotler’s Principles of Marketing offers a structured foundation in marketing for students and business readers. This 16th edition introduces the discipline’s central concepts and practices in a textbook format suited to coursework, review, and independent learning.
About This Book
Principles of Marketing presents a structured introduction to the central ideas and practices of marketing.
Written by Philip Kotler, this 16th edition is designed for readers studying marketing and related business subjects.
The book provides a foundation for understanding how marketing operates as a business discipline.
Its textbook format makes it suitable for coursework, reference, and independent study.
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