Strategic Marketing Management: Planning, Implementation and Control by Richard M.S. Wilson (2004-11-30)
Strategic Marketing Management examines the central stages of marketing management: planning, implementation, and control. Written by Richard M.S. Wilson, this 2004 book offers a focused resource for readers studying or reviewing how strategic marketing activities are organized and managed.
About This Book
Strategic Marketing Management presents a focused treatment of marketing strategy and management.
Its scope encompasses planning, implementation, and control, reflecting the principal stages identified in the title.
The book is authored by Richard M.S. Wilson and was published on November 30, 2004.
It may serve as a reference for readers seeking an organized introduction to strategic marketing management.
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