Strategic Marketing Management: Planning, Implementation and Control by Richard M.S. Wilson (2004-11-30)

Business Marketing strategy

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A detailed resource on strategic marketing management, focusing on planning, implementation, and control for business success.

ASIN B0184W1RDY Views 29 Publisher Routledge Format Paperback Product Group Book Created March 02, 2026 Updated September 28, 2026

Strategic Marketing Management provides an in-depth look at the principles and practices involved in marketing strategy.

The book addresses the key stages of planning, implementation, and control within a marketing context.

Readers will find guidance on developing effective marketing strategies for various business environments.

Authored by Richard M.S. Wilson, this work serves as a foundational resource for marketing professionals and students.

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