Book alone: Marketing Public Health: Strategies to Promote Social Change
by Elissa A. Resnick, Michael Siegel
This resource presents marketing strategies tailored for public health professionals seeking to drive social change and improve population health outcomes through targeted communication and campaigns.
About This Book
Marketing Public Health explores how marketing strategies can be used to promote health initiatives and encourage positive behavioral change within communities.
The book provides frameworks and approaches for designing campaigns that address public health challenges and support broader social objectives.
Readers will learn methods for identifying target audiences, crafting effective messages, and evaluating the impact of health-related marketing efforts.
Emphasis is placed on ethical considerations and evidence-based practices when applying commercial marketing techniques to public health contexts.
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