Marketing Metrics: The Manager's Guide to Measuring Marketing Performance
by Paul Farris, Neil Bendle, Phillip Pfeifer, David Reibstein
A manager-focused guide to selecting and using marketing metrics for improved performance measurement and resource decisions.
About This Book
Marketing Metrics: The Manager's Guide to Measuring Marketing Performance provides essential tools for evaluating marketing effectiveness.
Readers learn how to select, calculate, and interpret a wide range of marketing performance measures.
The book supports data-driven decision making for marketing investments and resource allocation.
Content is designed for managers who need clear frameworks to assess marketing outcomes.
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