![By Roger Kerin - Marketing: The Core (6th Edition) (2015-01-31) [Paperback]](https://m.media-amazon.com/images/I/51ekPZUCQAL._SL500_.jpg)
By Roger Kerin - Marketing: The Core (6th Edition) (2015-01-31) [Paperback]
Marketing: The Core, 6th Edition, provides an accessible introduction to fundamental marketing concepts. Written by Roger A. Kerin, this educational resource is designed for students and beginning learners seeking a focused foundation in marketing principles and practice.
About This Book
Marketing: The Core, 6th Edition, is an educational resource focused on the essential principles of marketing.
Written by Roger A. Kerin, the book is designed to support learners studying marketing fundamentals.
Its concise, core-focused approach makes it suitable for introductory coursework and foundational reference.
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