Strategic Brand Management: Building, Measuring, and Managing Brand Equity by Keller Kevin Lane (2003-05-01) Hardcover

Business Marketing Branding

0.0 out of 5 stars (0 ratings)

Kevin Lane Keller presents core principles and strategies for building, measuring, and managing brand equity to drive long-term business success.

ASIN B012YSPH6C Views 59 Format Unknown Binding Product Group Book Created February 24, 2026 Updated September 29, 2026

Strategic Brand Management provides a comprehensive framework for understanding how brands create value.

The text explores methods for building strong brand equity through strategic marketing decisions.

Readers learn approaches for measuring brand performance and managing brand assets over time.

The book emphasizes the importance of consistent brand positioning and customer perception.

No reviews yet. Be the first to review this book!