Framework for Marketing Management, A, Global Edition: European Edition
by Philip Kotler, Kevin Lane Keller
Philip Kotler and Kevin Lane Keller present a structured framework for understanding marketing management. This global and European edition introduces readers to core marketing concepts and practices, making it a useful foundation for students and anyone seeking an internationally oriented introduction to the field of marketing.
About This Book
Framework for Marketing Management, A, Global Edition: European Edition presents a structured introduction to marketing management.
Written by Philip Kotler and Kevin Lane Keller, the book focuses on the principles and practices used to understand marketing.
Its global and European edition positioning makes it relevant for readers seeking an internationally oriented perspective on the subject.
The title is suited to students and readers building a foundation in business and marketing.
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