A/E/C Marketing Fundamentals: Your Keys to Success
by Julie Huval, Holly R. Bolton, Ronald D. Worth
A/E/C Marketing Fundamentals: Your Keys to Success introduces the essential principles of marketing for architecture, engineering, and construction professionals. Written by Julie Huval, Holly R. Bolton, and Ronald D. Worth, it offers a foundation for understanding marketing’s role in professional services and organizational success.
About This Book
A/E/C Marketing Fundamentals: Your Keys to Success presents core marketing concepts for the architecture, engineering, and construction fields.
The book is designed for readers seeking a foundational understanding of how marketing supports professional services and business growth.
Its focus is on practical fundamentals relevant to A/E/C organizations and the professionals who help them succeed.
This resource may serve as an introduction for those developing or strengthening their marketing knowledge in the built-environment industries.
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